Celera Motion
Building a Global Motion Control Brand
Celera Motion is a precision motion business of Novanta (NASDAQ: NOVT), a leading global supplier of precision photonic and motion technologies to OEMs in Medical and Advanced Industrial markets. The Celera Motion brand consists of Zettlex Inductive Encoders, Ingenia Servo Drives, MicroE Optical Encoders, Applimotion Motors and Westwind Air Bearings.
Services: Brand Development, New Product Introductions, Digital Marketing, SEO
Precision in the Extreme
Prior to Zettlex being acquired by Novanta and joining Celera Motion, we developed a brand identity and messaging to communicate the unique benefits of Zettlex’s inductive technology: precision, ruggedness and reliability. Zettlex sensors won’t let you down when the going gets tough.
>100 Million Product Options
We expanded Celera Motion’s flagship IncOder product line to include >100 million product options, achieving >$20M in revenue since launch. All product options can be purchased directly from Celera Motions’s online shop.
Hello, Bonjour, Guten Tag, 你好
We upgraded the Celera Motion website with 10 languages and an e-commerce platform with unique quote generator function to allow Celera Motion to do business 24 hours a day, 7 days per week, around the world.
Top Results and Organic Growth
SEO was at the core of the digital strategy and included link building, content management and International SEO. We optimised each language variant of the Celera Motion website for country-specific search engines (Baidu, Yandex, etc.) which resulted in a >500% increase in traffic with >350K annual web visitors.
